Adileo Barone

Technology Advisor & Fractional CTO
Commerce, Data & SaaS Platforms

Bio

Technology Advisor and Fractional CTO, with 10+ years in software engineering and architecture.

I work mostly on e-commerce and omnichannel projects, data platforms, and SaaS products, across the full path from technical architecture to the actual build.

The work spans data infrastructure, software integration (ERP, PIM, WMS, fulfillment, etc.), microservices, and product engineering, end to end. Alongside it I also get into hardware and embedded electronics when something calls for it.

Still coding in Python, TypeScript/Node, React/Next.js, SQL/NoSQL databases, Docker.

github.com/adileo

Work Experience

Jan 2020 - Present

Bologna

Project Lead

ARAD.Digital

Co-founded "Omnifuel" with Arad — an omnichannel KPI correlation platform (2025–2026).

Omnifuel

Coordinated the Ecommerce migration to Shopify.

Lanieri

Supported the digital team in UAT Coordination.

Armani

Temporary Management — Application Maintenance Coordination of the whole application stack (8 months).

Diesel

Program Managed and provided consultancy for the migration of the enterprise Salesforce E-commerce platform, from the design phase up to rollout, involving cross-department stakeholders in a multinational and omnichannel environment.

Marni

Maison Margiela

Jil Sander

Project Managed and provided consultancy for the setup of the first WeChat Ecommerce Marketplace involving over a hundred Italian Brands.

Pavilion Italia

Agenzia ICE

Tencent IBG

Worked on multiple Ecommerce Assessments, Business Strategy Definition, Business Modelling and Operational Model Development for Fashion/Retail Brands.

Multiple Fashion Brands

Aug 2018 - Present

Bologna

Fractional CTO & Technical Advisor

Freelance

Technical leadership for e-commerce, omnichannel, and SaaS projects, working with brands exploring or adopting new technology stacks. Most engagements ran from architecture through to the actual build.

E-commerce & Omnichannel — Built and integrated storefronts with the systems behind them: ERP, PIM, WMS, fulfillment, and marketplaces.

Architecture & Infrastructure — Designed distributed systems based on microservices, containerized with Docker and deployed as infrastructure-as-code.

Product Engineering — Translated business requirements into working software, from data model to user-facing interface.

Data & Automation — Built data pipelines and end-to-end automation workflows, reducing manual processing.

Jan 2018 - Dec 2019

Bologna

Chief Technology Officer

Le Cesarine

Tech Lead for the team designing and implementing the frontend and backend of the platform.

Reporting to the CEO and Investors; worked on the business plan development (1.4M€ raised).

Ensuring technologies were used efficiently, profitably and securely.

Evaluation and implementation of new systems and infrastructures; monitoring of KPIs and IT budgets.

Design, develop, test and implement data warehouse systems for BI reporting and analysis.

Product roadmap management.